Cameleon ? The Value Of Podcasts For Internet Marketers

Business: Marketing

Perhaps IM marketers feel podcasts are not cool or effective in marketing. There?s a perception that they?re like radio shows or online radio stations. The intent of podcasting for marketers is to use it in the exact same way as you would an article. Some people even make people pay to listen to their podcasts. Or of course most people offer them for free. As you develop your listening audience, then you can work your marketing message into the mix. We?ll discuss some effective points about podcast creation for you.

Always add your old podcasts to an archive so any new subscribers can take advantage of them. Just like with anything else, if you make something good enough then they will make recommendations to other people. Then any new subscribers to your podcasts will be able to go back to the archives. This is why publishing an archive is important. Simply stated, you?ll be able to build more business relationships with people and make more sales by skillfully using your archives. So think about the future, and that?s another obvious reason for creating good quality podcasts. If you think it?ll be hard to archive and publish then you?re wrong because blogging CMS platforms have it as an automatic feature. There are so many aspects of starting and running a successful internet business that includes buy Review Engine ROI and getting comfortable with making important decisions is one of them. That is part of the reason most new marketers have such a tough time with it.

The number of unknowns is yet one more possibly unpleasant aspect of this. For a while, at least, you will feel like there is no end to what you have to learn with this model of business. You have seen the largest businesses in the world make the wrong decision about something, and so you should not ever fear that. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. Often times all you need to do is take enough action with any new method, or group of them, that you employ in your business.

Offer variety to your listeners. Reasonable intuition suggests talking for around ten minutes is fine. That doesn?t sound like something that?s hard to do. But think about your listeners because they may feel it?s boring. You need to break up text so it?s not boring, and you need to do that with audio, too, break it up with special effects. One other approach is cleverly using music tracks, however please be sure you have rights to use it. Some musicians will release their work under a creative commons license that will allow you to use part or all of their work. Breaking up the speech is a good way to keep your listeners interested and will help to keep them from falling asleep!

Always ensure you create original content for your podcasts. Of course that does not necessarily mean you cannot make references to other people and what they say, or do. No matter how you handle it, giving the appropriate credit where it?s due is the legal and ethical way to go.

You can state your point, refer to another author?s material, and then explain why you?re doing it. Remember, this is your podcast, and it is not supposed to be a cast of you reading other people?s material!

You?ll find a powerful approach to building a subscriber base by using podcasting. If you can build a large base, then if you do it right you can convert them to more sales. Just make high quality podcasts with good information because people may spread them around for you. Just don?t be like so many others who totally ignore this excellent marketing method. Remember: podcasting is just as valuable to your career as videos or text!

This article was written by admin on August 20, 2012

Source: http://www.cameleon.net.au/blog/?p=8534

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