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The 24th of April 2012 is one big day that marked to most internet marketers as Google?s launching of its most serious offense against cyberspam, known as the ?Penguine? update. While Google says that just a little over 3% of all engine inquiries have been hit, most internet marketing strategy experts opine that the recent update has inflicted greater
consequences than the previous ?Panda? Google update that was believed to have hit 12% of all engine inquiries and have affected many work by internet websites. With this recent Google Penguine update, the message has become even louder and clearer: Google won?t just ignore any type of SEO that?s not 100% legitimate or white hat. Whatever discoloration the hat may get, it simply boils down to one serious thing as far as Google is concern:??MANIPULATION.
A lot of work by internet site owners that got slapped with the recent update now ask: ?I?ve lost my site traffic! What happens now? Is it the end of my business?? The good news is it need not be! Simply work on your problems, ?whiten? and cleanse your hat and very importantly make your traffic sources diversified. Like what Matt Cutts said, Google?s penalties should NOT be permanent. When you resolve the aspects that have caused you problems?then there?s a big probability for your site to earn again your original ranking when Google rolls out its succeeding update.
Now let us discuss a bit how to diversify your traffic. When you solely aim to get your organic traffic from Google?it will never be sufficient. That?s the simple truth. Pouring all your internet marketing strategy efforts and investments in one method accomplishes only too little for your work by internet business. There are various traffic sources that you may make use of, such as Email Marketing and Social Media. Invest time and effort to research and determine where prospect buyers love to hang out. Moreover, this subject deserves another article post!
I wrote this blog to offer some highly important internet marketing strategy tips among individuals engaged in this business especially those that were really affected by Google Penguin?s update. Including these three principles among your SEO strategies this year (while you avoid black hat strategies) won?t only enhance your total site straffic but as well as make sure that all succeeding Google policies become favorable for you. Read on?
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1st Tip: Enhance your ?User Experience? (UX)
?UX? or User Experience is extremely important in this work by internet industry As you continue with your efforts to attract visitors towards your site, you?d never want them abandoning your website so fast simply because they are dissatisfied with your site content, web design or layout or just because they had difficulty navigating your site.
Google Penguin and Panda have penalized sites that offer low quality UX. Keep in mind that in each Google update, its prime objective is for the welfare of internet researchers. Google thinks that a site page that has great bounce percentages isn?t helping much people online, hence it gives this site a low ranking!
I highly advise that you examine the stats of your website Analytics for the last 2 up to 3 months. When you see high bounce percentages on particular site pages or low views of visitors, that means you?ll need to revise your site content. There are instances when your best internet marketing strategy would be redesigning or restructuring your website. Consider adding some infographics or videos so as to make sure that your site isn?t boring or dull.
Finally, you desire to have the lowest bounce rate that you can have while your site views per visit rate to increase and become high as much as you can. If your ideas are insufficient to enhance your User Experience, you may check out how your leading contemporaries do it. Having a discussion and brainstorming session with partners and colleagues helps a lot too in
formulation creative work by internet ideas.
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2nd Tip: Create a Long Term Content Plan
As far as internet marketing is concern, your site will never make it if you are unable to provide relevant content regularly. That?s the plain truth. Both Google Panda and Penguin updates favored sites that offered supreme quality site content for people.
Blogging has become a necessity! Moreover, I?ve come across several worky by internet company sites that have blog pages yet as you checked them you?d find out that their most recent article is past 3 months old. That?s terrible! At least you ought to be publishing an article once every week. As your traffic increases and people online become appreciative of your articles, add frequency of publishing articles weekly until you reach one article daily. The formula as to how often you should blog isn?t a mystery; it?s really just about A or B testing. Evaluate the statistics then make the necessary adjustments.
Outsourcing work by internet blogging services from India for about $10 per article won?t be effective too and may just even harm your firm?s image. Indeed if it?s doable to acquire great content that low a cost, then everybody should be into it! It requires effort as well as time to come up with high quality content, however it pays well for your business. Supreme articles are viraly?spread in Social Networks through FB?s ?Likes?, Twitter?s ?Tweets? and Google Plus? ?+1s?. And as you may already know, social signals have become a great deal among search engines as one highly effective internet marketing strategy.
Whatever business niche you may have, I also strongly advise that you create relevant videos and include it in your blogs. It may be about powerful tips, how to?s, customer testimonials or product evaluation and reviews. Ensure that you submit these videos on popular video sites such as Vimeo and YouTube for further promotion. Many people prefer to simply watch videos than read articles.
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3rd Tip: Be Socially active!
Did you observe the extent of changes in Google+ lately? This simple fact must have made you realize that social media is a crucial internet marketing strategy as far as Google is concern.
What?s the price to pay in order to create a professional Google+, Facebook and Twitter page? Zero. That is the great thing with social media internet marketing strategy. You may begin at zero cost anytime you want. Yet, let?s admit it: if your intent is to bring it to a higher level, you?ll most probably invest something from your pocket.
Regardless of what kind of business you?re engaged in and your aimed prospect customers, your business must have a strong presence on not less than 3 popular social sites (e.g. Facebook, LinkedIn, YouTube or Twitter).
Becoming social does not only mean having social pages. It implies that you invest time and efforts in growing and engaging your fanbase on a long term basis. Below are some effective Social Media Marketing strategies that you should seriously implement:
*Advertise in Social Sites: Facebook, YouTube, Twitter as well as LinkedIn offer advertisement programs. The wonderful thing with their internet marketing strategy programs is the option to choose your target audience. With Facebook, for example, you may aim site members by geography, gender, age, civil status as well as interests and other factors! This enables you to identify your aimed prospect customers and ensure that each click that you pay for comes from a prospective buyer. I strongly advice you to launch an advertisement that?s linked to your own FB work by internet page rather than your site. Doing this increases your fan base. The greater number of fans means the greater number of ?Likes? and ?Shares? and this translates to greater SEO advantage.
*Initiate Contests and Promos: there?s no doubt everyone love giveaways and contests. If one of your goals is to let your fan base feel relevant and acknowledged, think of initiating contests, trivia or promos every now and then. This doesn?t only enhances customer participation but as well as enables you to keep your fan base and diminishes Unlikes?. Twitter?s ?retweets? and ?hashtags? with a contest twist, for example, is one excellent internet marketing strategy to earn huge number of organic inbound backlinks.
*Offer helpful Content on a Daily Basis: It is great to offer your articles, posts, company or product updates, yet your shared information need not necessarily exclusively come from you alone! Truth is, it?s going to be detrimental on your part to be excessively promoting yourself. When you encounter a great video or image that pertains to your very own work by internet related industry and audience, never hesitate to promote and share them! It naturally earns Social Media ?Likes?, ?Retweets?, ?Shares?, and ?+1?s?, and enables you to virally promote your own brand on huge number of social profiles.
Lastly, I?d like to point out that internet marketing is not an overnight millionaire thing. You?ll encounter work by internet ?trial and error? approaches, but never fear to try fresh and new legitimate approaches. If you don?t succeed, learn from your experience and make new attempts. When you exert sufficient effort, there?s no other path ahead of you but SUCCESS.
Penguin Proof-Free Traffic System
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Image Credit: http://www.elisabethhubert.com/wp-content/uploads/2012/05/2007-719-uncomfortable-penguin.jpg
Video Credit: http://youtu.be/SJiVS6T53Sg
Source: http://www.earndollarathome.com/3-most-important-google-penguin-online-marketers-internet-marketing-strategy-realizations-think-of-the-user/?utm_source=rss&utm_medium=rss&utm_campaign=3-most-important-google-penguin-online-marketers-internet-marketing-strategy-realizations-think-of-the-user
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