Business Innovation In Practice: When should We Add Marketing ...

on March 20, 2012 by Nikos Chatzis in News, Comments (0)

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By Seth Godin

• In the Mad Men era, we added marketing last. Marketing and advertising were the same thing, and the job was to promote what was made.
• In the connection era, the marketing is the product, the service and most of all the conversations it causes and the connections it makes.

• Marketing is the first thing we do,?not the last. Build virality?and connection and remarkability into your product or service from the start and then the end gets a lot easier. Build it into your app, your book, your movie, your insurance policy, and the red soles of your shoes.

Innovate Constantly? / Business Innovation

• What if the product is boring, someone asks?
• Well, you get to decide what you make. If you?re entering a competitive field and you intend to grow, the best plan is to revisit your starting assumption and make something else. / Business Innovation /

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Tags: Business Innovation, Seth Godin

Source: http://www.globalnewspointer.net/?p=11382

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