10 ways social media can support change management ...

As social media platforms increasingly dominate communications in private lives, businesses are adopting them for the workplace. Although it is difficult to quantify how many companies use internal social media platforms, a number of corporate software companies have sensed the opportunity and offer various systems.

But are these social media applications and technologies ready for an even greater challenge ? supporting companies successfully navigate major business change programs?

Companies struggle to be successful with such initiatives. According to numerous studies, anywhere from 60 percent to 80 percent of change programs do not live up to expectations.

Social media tools can reduce the time an organization needs to navigate change programs and deliver a better change experience from the employee?s perspective ? this, in turn, builds a foundation for employees to be more continuously change capable in the future.

Social media can be an important addition to a traditional change management program, one that can dramatically increase the acceptance of change and advance an organization more predictably toward its business goals.

Source: http://communitelligence.posterous.com/10-ways-social-media-can-support-change-manag

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